What is the course about

Rather than 'ticking the box' of the mobile 'channel', why not be smart about the best use of mobile as technology, platform and channel for your client's brand?  This class will teach what mobile is and what it can do - and more importantly, whether and how to use it to connect with consumers.

Who is it for

Anyone thinking about doing great mobile: so if you're in client services, strategy, creative, production, work at an agency or client-side, this course is for you. 

What we'll cover

Part 1: Morning

An Intro to Mobile. What it is, who is using it, how they're using it, what it means for culture, and for brands. How to figure out whether and when to propose mobile as part of a solution - and how it should work with the other pieces of the puzzle. 

Exercise: [Mobile] + [Target] + [Brand] - doing the research to get the data about what kind of mobile is right, if it is, and in what contexts. So this is consumer research stuff through the lens of Mobile.

Leave-Behind: A bibliography of great research resources (mostly free) about mobile adoption & usage, with some pretty current stats in an 'at a glance' format on adoption & usage by age, gender, etc.

Part 2: Afternoon

The Do's and Don'ts - a Primer. This is what will soon be the basics - apps & beyond, what's an API, who are the major players as partners/platforms, who are the major vendors for production/measurement, selling in Mobile.

Exercise: Based on Exercise 1, a mobile-based solution to [Mobile] * [Target] + [Brand] * [Objective]… What would you make for this target, knowing how they use mobile in this category, on behalf of this brand? Which partners would you turn to and why? How would you pitch this to a client?

Leave-Behind: A bibliography of key partners/platforms with links to their APIs and a brief description of what each platform API really offers; plus names of production companies & measurement products for mobile implementation

Instructors

Alessandra Lariu

Ale is a co-founder of SheSays and has developed mobile solutions for clients like MasterCard, Gen Mills and Nikon. She worked as a Creative Director at McCann NY, Agency Republic in London and Framfab/LBi, also in London. In 2010 she was picked by Fast Company magazine as number 29 of 100 most creative people in business beating the co-founder of FourSquare.
Her work has won various awards like Cannes Cyber Lions, OneShow Interactive, D&AD and NY Festivals. Ale also teaches the prestigious MasterClass for HyperIsland, Boulder Digital Works and Miami Ad School.

Why SheSays?
SheSays has been running courses in NY since the beginning of 2011. Our courses have been consistenly sold-out with incredibly positive feedback from its participants. But you don't have to take our word for it. Just check out what our past students have to say:

"Great mix of creative, technical, top level and deeper dive."

Jeremy Gelade -  Deutsch NY

"Everyone was very thoughtful and generous.  So happy to know people like you are in this world."

Anjali Bhargava - freelance producer

"Having attended other digital learning events, I found this info unique and touching new points and insights."

Paddy Giordano - head of production DraftFCB NY

"Very informative and well rounded.  The amount of subjects covered was impressive.  A great resource for beginning to understand digital production."

Anonymous